Brand Strategy & Positioning
Brand Strategy & Positioning is the art of uncovering the essence of a business and shaping it into a clear, compelling identity that stands confidently in the market.
Why This Service Exists
Brand Strategy & Positioning exists because too many brilliant businesses struggle to articulate who they are and why they matter. They feel the pressure to show up online, yet their message is unclear, their visuals are inconsistent, and their audience isn’t truly connecting. We created this service to close that gap - to give brands the clarity, confidence and direction they need to grow with purpose.
At Artisans Creative Hub, we believe every brand has a deeper story, a heartbeat, and a space in the market that only it can fill. This service exists to uncover that truth and translate it into a strategic foundation that guides every decision. It’s here to align your vision with your voice, your visuals with your values, and your presence with your potential. Because when a brand knows exactly who it is, everything else becomes effortless..
Phase One
Discovery & Vision Mapping
We explore your creative universe and your audience to define goals and opportunities.
Phase Two
Concept & Design Development
We explore your creative universe and your audience to define goals and opportunities.
Phase Three
Production & Collaboration
From sourcing materials to coordinating artisans, manufacturers, or digital tools, we make your vision tangible.
Phase Four
Launch & Audience Engagement
From pop-ups and events to digital campaigns, we ensure your work reaches the right people in meaningful ways.
Phase Five
Ongoing Growth
We support sustainable, values-driven growth, helping you evolve your creative fashion presence over time.
Who This Is For
Service is perfect for:
Brands who feel unclear or inconsistent and want a stronger, more cohesive identity that truly reflects who they are.
Business owners ready to evolve, reposition or elevate their brand to match their next stage of growth.
Creatives, makers and service-based entrepreneurs who need clarity around their message, voice and visual presence.
Businesses struggling to connect with their audience, attract the right clients or stand out in a crowded market.
New brands launching for the first time and wanting to enter the market with intention, strategy and a strong foundation.
Brands who know they’re capable of more, but need guidance, structure and direction to bring their vision to life.If your audience values creativity, artistry, and authenticity, this service is designed to amplify your impact.
What we offer
Brand Discovery & Deep Dive
A collaborative exploration of your story, values, vision, purpose and the foundations that shape who you are as a brand.
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Audience & Market Clarity
Clear definition of your ideal customers, their motivations, and the market landscape you operate within - so you know exactly who you’re speaking to and how to reach them.
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Brand Positioning Statement
A crafted positioning that defines your unique place in the market, differentiates you from competitors, and guides future decisions.
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Strategic Roadmap
A practical, step-by-step pathway outlining how to activate your brand across social media, marketing, and overall presence.
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Brand Narrative & Messaging Framework
Your voice, tone, core messages, brand story, and communication pillars - the language that brings your brand to life across every touchpoint.
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Packages
Foundation
Ideal for a swift turnaround, yet rich with thoughtful touches that honour your brand’s passion.
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Full brand strategy & positioning
Logo suite, colours, typography, imagery direction
Brand messaging & tone of voice
Comprehensive guidelines (20+ pages)
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6–8 weeks
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Brand launch kit
Custom illustrations
Signature
Full branding suite with collateral - perfect for any business looking for a holistic approach to full creative business completion.
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Brand discovery & mini strategy
Primary logo + alternative marks
Colours & typography
Quick-reference brand guide
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2–3 weeks
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Social profile kit
Business cards
Presentation Slides
